<?xml version="1.0" encoding="UTF-8"?>
<data newbie_pts="45-70:" junior_pts="75-120:" wiz_pts="125-150:" genius_pts="155-180:">
	<item>
		<question>Which subject line will make it past the SPAM filters?</question>
		<answer best="3">
			<choice points="15">FREE OFFER!</choice>
			<choice points="10">Fwd:</choice>
			<choice points="20">Your Order Confirmation</choice>
			<choice points="5">imprt3n 1nf0</choice>
		</answer>
		<explanation><![CDATA[The more specific your subject line, the more likely it will reach its destination. Incomplete, hyped or tricky lines are sure to attract the SPAM filters.]]></explanation>
	</item>
	<item>
		<question>Typically, by adding images to your email, you’ll improve click-through by...</question>
		<answer best="1">
			<choice points="20">50%</choice>
			<choice points="15">65%</choice>
			<choice points="5">15%</choice>
			<choice points="10">25%</choice>
		</answer>
		<explanation><![CDATA[This is especially true for consumer emails. Test it for yourself and try other creative tests such as subject line, layout, and number/position of links.]]></explanation>
		<source><![CDATA[http://www.metrics2.com/blog/2006/10/19/simple_changes_to_creative_elements_of_email_messa.html]]></source>
	</item>
	<item>
		<question>What is the most common email marketing mistake?</question>
		<answer best="2">
			<choice points="15">Cluttered Design</choice>
			<choice points="20">Unclear Call-to-Action</choice>
			<choice points="5">Broken Links</choice>
			<choice points="10">Mispeld Words</choice>
		</answer>
		<explanation><![CDATA[Always make it clear what action you want recipients to take. Use professional design templates to organize your layout. Check all links and use spellcheck.]]></explanation>
	</item>
	<item>
		<question>Small business owners say their website is used primarily to...?</question>
		<answer best="3">
			<choice points="15">Generate Sales</choice>
			<choice points="10">Create Brand Awareness </choice>
			<choice points="20">Increase Credibility</choice>
			<choice points="5">Impress Mom & Dad</choice>
		</answer>
		<explanation><![CDATA[The majority of Small Businesses use the web first and foremost to reassure customers and prospects that their business is the real deal.]]></explanation>
	</item>
	<item>
		<question>What are the best days to send business emails?</question>
		<answer best="4">
			<choice points="5">Pay Days</choice>
			<choice points="10">Friday/Saturday</choice>
			<choice points="15">Monday/Tuesday</choice>
			<choice points="20">Wednesday/Thursday</choice>
		</answer>
		<explanation><![CDATA[Recipients of emails are likely to be more responsive mid-week versus earlier or later in the week. Hump day rules!]]></explanation>
	</item>
	<item>
		<question>What is the number one reason that emails bounce?</question>
		<answer best="3">
			<choice points="15">Blocked</choice>
			<choice points="10">Mailbox Full</choice>
			<choice points="20">Non-existent Address</choice>
			<choice points="5">Too Rubbery</choice>
		</answer>
		<explanation><![CDATA[If your data is dated, you’re bound to have a lot of bounce-backs, so be sure to refresh your list often.]]></explanation>
	</item>
	<item>
		<question>On average, how many hours per week do small business owners work?</question>
		<answer best="1">
			<choice points="20">52</choice>
			<choice points="15">44</choice>
			<choice points="5">All 168</choice>
			<choice points="10">67</choice>
		</answer>
		<explanation><![CDATA[While it may seem like you spend every waking hour thinking about your business, the majority of small business owners say they work just over 50 hours a week.]]></explanation>
		<source><![CDATA[Wells Fargo/Gallup Small Business Index, 08/2005]]></source>
	</item>
	<item>
		<question>What is the top use for small business emails?</question>
		<answer best="2">
			<choice points="15">Promotions</choice>
			<choice points="20">Newsletters</choice>
			<choice points="5">Event Invitations</choice>
			<choice points="10">Holiday/Seasonal Offers</choice>
		</answer>
		<explanation><![CDATA[These are all viable. Opt-in newsletters are an especially effective way to keep your company or brand top of mind. Be sure to include an unsubscribe option.]]></explanation>
	</item>
	<item>
		<question>What is the most important factor to test in your emails?</question>
		<answer best="1">
			<choice points="20">Offer</choice>
			<choice points="15">Subject Line</choice>
			<choice points="5">Photos/Images</choice>
			<choice points="10">Link Placement</choice>
		</answer>
		<explanation><![CDATA[Along with targeting the right people, having the right offer is the key for email success. When testing factors, be sure to vary just one element at a time.]]></explanation>
	</item>
</data>