<?xml version="1.0" encoding="UTF-8"?>
<data newbie_pts="50-80:" junior_pts="90-120:" wiz_pts="130-160:" genius_pts="170-200:">
	<item>
		<question>Which subject line will make it past the SPAM filters?</question>
		<answer best="3">
			<choice points="30">FREE OFFER!</choice>
			<choice points="20">Fwd:</choice>
			<choice points="40">Your Order Confirmation</choice>
			<choice points="10">imprt3n 1nf0</choice>
		</answer>
		<explanation><![CDATA[The more specific your subject line, the more likely it will reach its destination. Incomplete, hyped or tricky lines are sure to attract the SPAM filters.]]></explanation>
	</item>
	<item>
		<question>Typically, by adding images to your email, you’ll improve click-through by...</question>
		<answer best="1">
			<choice points="40">50%</choice>
			<choice points="30">65%</choice>
			<choice points="10">15%</choice>
			<choice points="20">25%</choice>
		</answer>
		<explanation><![CDATA[This is especially true for consumer emails. Test it for yourself and try other creative tests such as subject line, layout, and number/position of links.]]></explanation>
		<source><![CDATA[http://www.metrics2.com/blog/2006/10/19/simple_changes_to_creative_elements_of_email_messa.html]]></source>
	</item>
	<item>
		<question>What is the most common email marketing mistake?</question>
		<answer best="2">
			<choice points="30">Cluttered Design</choice>
			<choice points="40">Unclear Call-to-Action</choice>
			<choice points="10">Broken Links</choice>
			<choice points="20">Mispeld Words</choice>
		</answer>
		<explanation><![CDATA[Always make it clear what action you want recipients to take. Use professional design templates to organize your layout. Check all links and use spellcheck.]]></explanation>
	</item>
	<item>
		<question>Small business owners say their website is used primarily to...?</question>
		<answer best="3">
			<choice points="30">Generate Sales</choice>
			<choice points="20">Create Brand Awareness </choice>
			<choice points="40">Increase Credibility</choice>
			<choice points="10">Impress Mom & Dad</choice>
		</answer>
		<explanation><![CDATA[The majority of SBOs use the web first and foremost to reassure customers and prospects that their business is the real deal.]]></explanation>
	</item>
	<item>
		<question>What are the best days to send business emails?</question>
		<answer best="4">
			<choice points="10">Pay Days</choice>
			<choice points="20">Friday/Saturday</choice>
			<choice points="30">Monday/Tuesday</choice>
			<choice points="40">Wednesday/Thursday</choice>
		</answer>
		<explanation><![CDATA[Recipients of B2B emails are likely to be more responsive mid-week versus earlier or later in the week. Hump day rules!]]></explanation>
	</item>
</data>